I never thought I would drink, much less enjoy instant coffee..My only experience with Nescafe being when I would spend summers with my grandparents in Trinidad, and every morning, without fail..they would wake up to their Nescafe..
So naturally, I associated instant coffee, or Nescafe, with old people in Trinidad..solid reasoning I say.
My personal coffee addiction began one day about two years ago when my Mom introduced Nespresso to me. I was hooked. From that day forward, I would average about four espressos a day..
..I didn’t know how I would be able to manage without it when I moved to Lebanon. I even considered buying a Nespresso machine from the Nespresso store in ABC so that I could take it where ever I go. Apparently they make portable machines for hopeless addicts like me!
One day, my friends introduced me to Nescafe..
Every once in a while, a brand becomes so powerful..so synonymous with the product it self…that the brand name usurps the actual product name. It’s every marketer’s dream.
That’s the case with Nescafe in Lebanon. It’s no longer, “Would you like coffee?”..but “Would you like a Nescafe?” Nescafe seriously has a cult-like following here.
The first time someone asked me if I wanted a Nescafe, I responded..
“Ummm I don’t do instant coffee, I only drink espresso.”
They ignored my comment, and made me one anyway…
and I loved it! Until I found out they were putting three heaping piles of sugar into every single cup!! Who wouldn’t love that?!?
“Are you insane! Do you know how many calories are in this!” I would say..
All this to say, I’ve made the switch to Nescafe..but I only put one heaping pile of sugar instead of three..And I’m now averaging a double espresso every other day..
I think I’m making progress..
How do you take your NESCAFE?
Below are some Nescafe Ads from Lebanon..
They even post Nescafe Ads on historic buildings like Maison Jaune! Crazy.