It’s been a while since I’ve written an editorial piece. I’ve been experimenting a lot these days with more visuals and less text, it’s probably just me being lazy..anyhow, I think it’s high time to inject a little opinion into my blog, what do you think?
I’ve been watching a lot of TV recently..French TV, Arabic TV..(which is strange seeing that I don’t speak either of the two languages), and have noticed a disturbing trend – the frequency of commercials advertising skin whitening creams.
There is a particular commercial which features an aspiring actress attending a casting call for a role in what looks like an Egyptian movie..while the actress is beautiful and seems to be the perfect fit for the part, the Director isn’t convinced..
“Something is missing..” he thinks..
Dejected, the girl returns home, where her sister hands her a bottle of Fair and Lovely Cream (how thoughtful of her). After applying the cream (generously I imagine), the girl returns for a second interview..except this time, with much lighter skin.. and loe and friggin behold, she lands the part!
Sick, just sick. These commercials make me sick! Companies are perpetuating the notion that white skin is “more attractive and more beautiful” for their financial gain, and I’m almost positive that impressionable youth are flocking in droves to the pharmacy to buy this stuff!!
These commercials air all the time in Lebanon,,which is especially ironic during summer, when half of the country can be found at Beach Clubs hoping their skin will get dark enough to complement their florescent nail polish.
photo credit: http://www.bigfishmag.com
photo credit: http://www.q80s.com