I was reading a post by Darine of The Identity Chef the other day regarding the Lebanese Health Ministry’s campaign to raise awareness about the effects of second hand smoke.
First of all, why second hand smoke? If you can’t even convince people that smoking is bad for themselves (especially in Lebanon, where smoking is a deeply entrenched social habit), do you think that for one second they are going to care about the effect it has on other people? Hell no.
To me, this a sorry excuse for an anti-smoking campaign. Sorry and pathetic. What is the message? “Sucks for you! Not only do you have a shitty job, but you also have to breathe in other people’s second hand smoke!” Does the smoker in this campaign look the least bit concerned that he is causing harm to other people? And what is the waiter supposed to do? Complain to this employer that he is breathing in second hand smoke? Threaten to file a law suit on the grounds of “dangerous working conditions”?..after all this ain’t America..
In another campaign, the ministry took another.. more emotional stance.. albeit equally as ineffective.
Again..Tobacco smoke is “eating” your loved ones? Please. Is that all you can do? Where are the realistic visuals? The campaigns that tug at your heart, that make you disgusted with yourself and with the people around you?
Shock and awe baby. Shock and awe..when it comes to issues like smoking..it’s the only way to go..
Here are some examples of campaigns from around the world..
Now that’s more like it. I say try again Health Ministry, the people are still smoking.