Smirnoff Nightlife Exchange Project – introducing Beirut nightlife to the world!

So, I went to the Smirnoff Nighlife Exchange Project Kick Off Party last night at BO-18..what a night!  The cat suits, the cocktails, the music, the masks…everything was on point!

Smirnoff Nightlife Exchange Project Beirut

Smirnoff Branding at BO-18..for the Smirnoff Nightlife Exchange Project

Smirnoff Nightlife Exchange Project Beirut

It ain't easy wearing a catsuit!

Smirnoff Nightlife Exchange Beirut

The Smirnoff ladies at BO-18

The Project, another ambitious global marketing initative by Diageo, aims to help people discover and celebrate nightlife from around the world..  14 global cities, including two of my favorites Beirut, Lebanon and Miami, United States (Miami was the lucky city chosen to represent all of  the US!  That’s riiiight!  Represent!)  will be participating in this project.  Each city will be paired up with another city (hence the “exchange”)..so there is a good chance that Beirut could be paired up with Miami..if that’s the case,,I see mojitos in your future (and maybe some Cuban pastelitos), and lots of them..oh and female cocktail waitresses and bartenders (that is a MUST in the MIA)..😉  we will know for sure who Beirut’s partner city is on October 22,2010, when the official list of participating cities and their partner cities will be revealed.

Smirnoff Nightlife Exchange Project Beirut

Smirnoff's Mixologist from the UK was in attendance..

Smirnoff Nightlife Exchange Project Beirut

Crowd Shot! BO-18. Smirnoff Nightlife Exchange Project

Smirnoff Nightlife Exchange Project Beirut

Beirut's Nightlife Curator - Dj Madjam

So, until then what we have to do is go online and fill a virtual crate with ideas of what we think makes Beirut nightlife so amazing.. (you know..magnum bottles of vodka, fireworks, beautiful women)..Beirut’s nightlife curator for the Smirnoff Nightlife Exchange Project, DJ Madjam will pick the best ideas to be sent to Beirut’s partner city..and on November 27th, the nightlife exchange will take place.  Beirut will host a party inspired by their partner city (hopefully Miami), and the partner city (hopefully Miami) will host a party inspired by BEIRUT!

So, LIKE Smirnoff MENA’s Facebook page, then click on the “Night Exchange” tab and get started submitting your ideas!

Smirnoff Nightlife Exchange Project Beirut

Smirnoff MENA Facebook page

You can suggest anything from Fashion (six inch heels/micro mini skirts), Drinks (vodka red bull), Music (electronic), Entertainment (fireworks/int’l DJ’s), Food (hmm Mashawi?/the occasional ginormous birthday cake lol), Themes and Decor (Outdoor, Minimalistic), Dance moves (hmm any ideas?), as well as ideas from a Local and a Wild Card..you can also enter for a chance to win a trip (with 3 of your friends) to attend the exchange party in the partner city!  yeahh boiii..

Smirnoff Nightlife Exchange Project Beirut

Smirnoff Nightlife Exchange Project Beirut

So now, I turn my question to you, what makes Beirut nightlife, Beirut nightlife?  And which city would you most like to see Beirut partnered with?

*To all of my social media and branding addicts..this is an excellent case study!!

Smirnoff Nightlife Exchange Project Beirut

This is me..drinking responsibly from my water bottle from last night..

13 Comments

Filed under Lebanese nightlife, life in Lebanon

13 responses to “Smirnoff Nightlife Exchange Project – introducing Beirut nightlife to the world!

  1. LOVING this! i hope we get Miami!

    • meinlebanon

      Hi Simon! You have to log onto facebook and LIKE the Smirnoff MENA page, or click one of the links in this post and it will take you directly there..Once you are there, click the “Night Exchange” tab and get started submitting your ideas!

  2. Mage

    It says that we enter a PROMO CODE. Where do I find or get that?

  3. Jay

    Where is it gonna be and how can i get there. Nobody seems to want to tell me.

    • meinlebanon

      The details haven’t come out yet as to where the party will take place..But once they do I will post the information on my blog!

  4. Pingback: Sawadeka!!! « This is Beirut

  5. Ali El Dali

    CARACAS!!!
    nice post, cant wait to go

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