So, I went to the Smirnoff Nighlife Exchange Project Kick Off Party last night at BO-18..what a night! The cat suits, the cocktails, the music, the masks…everything was on point!
The Project, another ambitious global marketing initative by Diageo, aims to help people discover and celebrate nightlife from around the world.. 14 global cities, including two of my favorites Beirut, Lebanon and Miami, United States (Miami was the lucky city chosen to represent all of the US! That’s riiiight! Represent!) will be participating in this project. Each city will be paired up with another city (hence the “exchange”)..so there is a good chance that Beirut could be paired up with Miami..if that’s the case,,I see mojitos in your future (and maybe some Cuban pastelitos), and lots of them..oh and female cocktail waitresses and bartenders (that is a MUST in the MIA)..😉 we will know for sure who Beirut’s partner city is on October 22,2010, when the official list of participating cities and their partner cities will be revealed.
So, until then what we have to do is go online and fill a virtual crate with ideas of what we think makes Beirut nightlife so amazing.. (you know..magnum bottles of vodka, fireworks, beautiful women)..Beirut’s nightlife curator for the Smirnoff Nightlife Exchange Project, DJ Madjam will pick the best ideas to be sent to Beirut’s partner city..and on November 27th, the nightlife exchange will take place. Beirut will host a party inspired by their partner city (hopefully Miami), and the partner city (hopefully Miami) will host a party inspired by BEIRUT!
So, LIKE Smirnoff MENA’s Facebook page, then click on the “Night Exchange” tab and get started submitting your ideas!
You can suggest anything from Fashion (six inch heels/micro mini skirts), Drinks (vodka red bull), Music (electronic), Entertainment (fireworks/int’l DJ’s), Food (hmm Mashawi?/the occasional ginormous birthday cake lol), Themes and Decor (Outdoor, Minimalistic), Dance moves (hmm any ideas?), as well as ideas from a Local and a Wild Card..you can also enter for a chance to win a trip (with 3 of your friends) to attend the exchange party in the partner city! yeahh boiii..
So now, I turn my question to you, what makes Beirut nightlife, Beirut nightlife? And which city would you most like to see Beirut partnered with?
*To all of my social media and branding addicts..this is an excellent case study!!