Was coming to work in a taxi this morning, when I looked down and saw that the driver had very nicely put magazines in his backseat pocket for his passengers to read..
Nice gesture..but I wish he had a bit of a better selection! For some reason he only chose Lebanese beauty and fashion magazines…and I got stuck with SNOB!… the one magazine I’m not at all interested in reading, especially not at 8:30 in the morning!!
What did I learn from a Snob in a taxi? well..that placing publications in taxis is a great way to reach people..imagine how many people your publication (or promotional item, or advertisement, etc etc) would come into contact with on a daily basis..
The only challenge being getting taxi drivers to agree to it, which I don’t think should be a problem. Just explain to them that you are adding value to their service! 😉
All low budget publications out there, take note..and give me something better to read in the morning than SNOB magazine!