Have you guys seen the new cupcake spot, Cupcakery, that opened up across from Tasty on Jean D’ Arc street, Hamra last week? Well, I discovered it as I was walking home yesterday, and decided to pop in and check it out..
I’ve never been one for cupcakes really..well the generic betty-crocker-mix cupcakes to be exact, that you find at every kids birthday party in the States.. they almost always taste really artificial, and the only thing I ever enjoyed was licking off the icing on top..well me and every other kid at the birthday party. There would always be like 10 or 15 cupcakes left over, with no icing on them. 😉
But my sentiments toward cupcakes changed when I went to Magnolia Bakery, the gourmet bakery in NYC that the ladies of Sex and the City popularized. Their cupcakes were a different type of cupcake..truly gourmet in every sense of the word (and also with a gourmet price tag..$3.25 per cupcake, and $13.00 for 4!)
It’s so funny how trends evolve, isn’t it? Food trends especially. Only a few years ago, I don’t think anyone would have dared bring cupcakes anywhere other than a children’s party..and now, they are considered a sign of style, status, and luxury… a “must have” for any chic get together..
I know, I know..the gourmet cupcake craze isn’t new, its been around the Middle East for a while now..almost everywhere I turn I see cafes with window signs reading “We also have cupcakes!” and I’ve read articles about how cupcakes are popular in Dubai and Amman as well..but correct me if I’m wrong, Cupcakery is the first place I’ve seen solely dedicated to cupcakes. A pretty bold move on their part I should think.. and with prices between LL3,750 and LL4,250 a pop, they really have no choice but to make sure that their cupcakes stand up to the test! (Update: The cupcakery also sells cookies and brownies, oh and GIANT cupcakes! My B!)
Anyway, I snapped a couple pictures of the place to show you. Everything about the bakery is really attractive, from the decor, to the packaging (the Lebanese are the kings of packaging!), and of course the cupcakes!
The location is not even five minutes walk from AUB..a perfect spot for Cupcakery I should think. I imagine most of their customers are some version of the below..
The cupcakes are truly like little pieces of heaven..and each cupcake has a distinct design to go along with its name and flavor. I bought three. I forgot the exact names, but I bought one carrot cake (I think it’s called redhead), one banana nut and caramel, and one peanut butter and jelly (yum). My favorite was the banana nut! The cake itself is rich and moist, and the icing is creamy and velvety…
I will say one thing though. The cupcakes are placed in this fridge like thing (see below), so it’s probably best to let them sit in room temperature for a little while before you eat them. 😀
What do you think of the cupcake craze? Where do you get your cupcakes?
Do you think The Cupcakery could be the one to outshine them all?
Check out Cupcakery’s website by clicking here!