Beiruti design student returns lost socks to people in NYC

I was reading through today’s features on Fast Company’s Design Blog, when I came across a post titled Finally, a solution to the lost-sock problem, “Bruno Zalum and Camille McMorrow are using graphic design to help lonely-hearted socks all over New York find love.”

According to the article,

Mateless socks are a laundry woe as old as laundry itself. But they needn’t fly solo any longer. A couple of graphic design students at the School of Visual Arts has dreamed up the perfect solution — a sock in a box.

The Return of the Lost Sock

The Return of the Lost Sock package

The Return of the Lost Sock

11 things to do with 1 sock

The Return of the Lost Sock

1. Donate it to a poor octopus. lol !!

The sock — single, dark, handsome — cozies up to mateless socks everywhere, promising the ultimate fulfillment: “I’m single and I’m all yours.”

The Return of the Lost Sock

Love it!

Part of a “design intervention” Bruno Zalum and Camille McMorrow envisioned for a class (led by star prof Stefan Sagmeister) on whether design can “touch the hearts of strangers,” the sock comes in a fresh little custom package that tells the tale of Gene the Washing Machine, a sock addict who’s been eating other people’s socks indiscriminately lo these many years

Gene, the story goes, has finally cleaned up his act, and now, he wants to make amends by distributing single socks around town. Think of Gene as a sort of landromat cupid.

So Zalum and McMorrow threw on a Gene the Washing Machine costume and set about playing sock matchmaker all over New York. Cute idea, eh? Though to judge by people’s reactions, you’d think they were the ones meeting their soul mates. Check the vid above.”

Wanting to learn more about the project, I clicked on the “Learn more about Camille and Bruno” section, only to find out that Bruno is a graphic designer from Beirut!  (Some of you might have guessed that solely from his name..but it took some research for me to figure it out. :D)

Bruno Zalum Design Principal from Beirut, Lebanon

Bruno Zalum - Design Principal from Beirut, Lebanon and visionary behind "The Return of the Lost Sock."

I love this project!  Don’t you?  I hope he does some design interventions like this one on the streets of Beirut!

Images courtesy of Camille McMorrow

Original article taken from Fast Company’s Design Blog

Check out the project’s website here.

Check out Bruno’s website here.

Bruno Zalum

Snapshot from Zalum's website

And follow him on twitter @bruzdesign

9 Comments

Filed under life in Lebanon

9 responses to “Beiruti design student returns lost socks to people in NYC

  1. Pingback: Tweets that mention Beiruti design student returns lost socks to people in NYC | This is Beirut -- Topsy.com

  2. I love it! Leave it to the Lebanese to come up with crazy creative concepts! Thank you for sharing this!

  3. Thank you for highlighting this Danielle! It is so interesting and great to read about. Fantastic!

  4. Pingback: Beiruti design student returns lost socks to people in NYC | This … : : student

  5. Pingback: Beiruti design student returns lost socks to people in NYC | This … : : student

  6. That’s actually really cool… I hope he does similar as cool in Beirut too… liven up our lives a little🙂

    thanks for sharing!

  7. Zouzeta

    Pretty interesting🙂

  8. What an amazing job they did! Love the design and the whole concept.

    TOTALLY out of the box!!

    10x 4 sharing Dani!

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