I was reading through today’s features on Fast Company’s Design Blog, when I came across a post titled “Finally, a solution to the lost-sock problem“, “Bruno Zalum and Camille McMorrow are using graphic design to help lonely-hearted socks all over New York find love.”
According to the article,
“Mateless socks are a laundry woe as old as laundry itself. But they needn’t fly solo any longer. A couple of graphic design students at the School of Visual Arts has dreamed up the perfect solution — a sock in a box.
The sock — single, dark, handsome — cozies up to mateless socks everywhere, promising the ultimate fulfillment: “I’m single and I’m all yours.”
Part of a “design intervention” Bruno Zalum and Camille McMorrow envisioned for a class (led by star prof Stefan Sagmeister) on whether design can “touch the hearts of strangers,” the sock comes in a fresh little custom package that tells the tale of Gene the Washing Machine, a sock addict who’s been eating other people’s socks indiscriminately lo these many years
Gene, the story goes, has finally cleaned up his act, and now, he wants to make amends by distributing single socks around town. Think of Gene as a sort of landromat cupid.
So Zalum and McMorrow threw on a Gene the Washing Machine costume and set about playing sock matchmaker all over New York. Cute idea, eh? Though to judge by people’s reactions, you’d think they were the ones meeting their soul mates. Check the vid above.”
Wanting to learn more about the project, I clicked on the “Learn more about Camille and Bruno” section, only to find out that Bruno is a graphic designer from Beirut! (Some of you might have guessed that solely from his name..but it took some research for me to figure it out. :D)
I love this project! Don’t you? I hope he does some design interventions like this one on the streets of Beirut!
Images courtesy of Camille McMorrow
Original article taken from Fast Company’s Design Blog
Check out the project’s website here.
Check out Bruno’s website here.
And follow him on twitter @bruzdesign