I know I said I was going to write a recap of ArabNet 2011, but why even attempt that when we have the fantastical Gino (@ginoraidy) of Gino’s Blog, who wrote nothing less than 8 posts about the conference. Of which, the best are:
You’re the man Gino!
I will make a comment on one thing though..that ArabNet should rethink the structure of the conference. Just like we are slowly but surely witnessing the death of traditional advertising, I think the same can be said for the traditional conference. Sitting passively while listening to speakers regurgitate much of which we already know is just not going to cut it anymore. Especially in the digital industry! We wouldn’t be any good at what we do if we weren’t always uptodate on the latest trends, technologies, and consumer desires/needs/habits. Correct me if I’m wrong here.
What would I like to see?
- Definitely some speed networking events (Personally, I would’ve like to have met all of the other digital copywriters there,,but instead I met only one, and perhaps the best (the dapper @hishamwyne) because of ..you guessed it..TWITTER (and the wonderful @mich1mich in particular)..I also met @lebanesevoices because of you Mich!
- Some ACTUAL workshops where randomly selected teams are chosen to work on a digital brief which they will then have to pitch to a panel of qualified industry professionals
- As well as some talks by only the MOST qualified speakers on the future of our industry – what NEW platforms to look out for, NEW up-and-coming trends (stuff that cannot be found online) as PROVEN by research, and perhaps some career advice as to what we, as digital professionals, should be doing to increase our market worth and ensure that we remain on the forefront of developments in the industry (most recommended publications, who we should follow on Twitter, etc etc).
- I also would realllly like it if the speakers had their twitter handles next to their names so that I can easily connect with them!
What are your thoughts?
Oh, and please. The Gingerbread men have got to go!
And finally, this post wouldn’t be complete without mentioning my conference sidekick @natalieharake! It was fun making fun of the “I used to work at Facebook” guy with you!
Until next year my digital junkies..